Bleisure travel is a trip mixing business with leisure that purposes in improving job satisfaction and loyalty.
For example, a business trip that may include family or a significant other, which then leads to a short vacation and extended hotel stay.
According to a 2014 Google Travel Study, 57% of US business travelers plan to extend their trips for leisure. With this growing trend in the hospitality industry, it is important for hoteliers to start developing a better understanding of this market in order to effectively accommodate bleisure travelers during their stay.
The latest survey from BridgeStreet Global Hospitality polled 640 international travelers and found that most bleisure travelers tack on an average of two vacation days to their business trips.
More than half of respondents also said they’ve brought family members or their other half with them on such trips and most (78 percent) agreed that adding vacation days adds value to their work assignments.
The most popular bleisure activities are sightseeing, dining, arts and culture.
The survey also found that an overwhelming majority of younger travelers (aged 35 to 44) are more likely to take advantage of a business trip to soak in the sights: 94 percent of travelers in this age group said they’re likely or more than likely to take a bleisure trip in the next five years.
That compares to the worldwide average of 60 percent.
Meanwhile, a similar survey of 2,020 American travelers released earlier this month found that about half (49 percent) of American adults used their business trips to discover a new destination.
The Hotwire.com survey also found that younger travelers -- defined as 18-34 -- were more likely to mix business with pleasure compared to their older counterparts (aged 35 to 44) at 56 percent and 37 percent respectively.
The bleisure travel experience is one that involves multiple influences from business, leisure, travel companions and personal goals, which makes this segment of travelers often difficult to understand.
By taking the time to understand the desires and behaviors of the growing bleisure segment which includes their desire for all-inclusive hotel accommodations, being aware of the need to be constantly connected and their attraction towards hotel packages; hoteliers gain a huge advantage to the future of travel in hospitality.
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For example, a business trip that may include family or a significant other, which then leads to a short vacation and extended hotel stay.
According to a 2014 Google Travel Study, 57% of US business travelers plan to extend their trips for leisure. With this growing trend in the hospitality industry, it is important for hoteliers to start developing a better understanding of this market in order to effectively accommodate bleisure travelers during their stay.
The latest survey from BridgeStreet Global Hospitality polled 640 international travelers and found that most bleisure travelers tack on an average of two vacation days to their business trips.
More than half of respondents also said they’ve brought family members or their other half with them on such trips and most (78 percent) agreed that adding vacation days adds value to their work assignments.
The most popular bleisure activities are sightseeing, dining, arts and culture.
The survey also found that an overwhelming majority of younger travelers (aged 35 to 44) are more likely to take advantage of a business trip to soak in the sights: 94 percent of travelers in this age group said they’re likely or more than likely to take a bleisure trip in the next five years.
That compares to the worldwide average of 60 percent.
Meanwhile, a similar survey of 2,020 American travelers released earlier this month found that about half (49 percent) of American adults used their business trips to discover a new destination.
The Hotwire.com survey also found that younger travelers -- defined as 18-34 -- were more likely to mix business with pleasure compared to their older counterparts (aged 35 to 44) at 56 percent and 37 percent respectively.
The bleisure travel experience is one that involves multiple influences from business, leisure, travel companions and personal goals, which makes this segment of travelers often difficult to understand.
By taking the time to understand the desires and behaviors of the growing bleisure segment which includes their desire for all-inclusive hotel accommodations, being aware of the need to be constantly connected and their attraction towards hotel packages; hoteliers gain a huge advantage to the future of travel in hospitality.
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