Saturday, January 24, 2015

How to Build Customer Loyalty

Are you committee do building customer loyalty? You should be. Most companies can increase revenues 50% by increasing customer loyalty by only 5%
That’s great, but how do I do it?
Here are 4 Steps to build customer loyalty:
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Step 1: Build Employee Loyalty
It's easy to understand that if you don't take care of your employees, they won’t take care of your customers. To develop your brand, the first is developing your staffs loyalty.


Step 2: Screw Up
Not on purpose mind you, but it’s going to happen 17. You’re not Superman
This is a great opportunity to Make things rights, Earn Trust, Build Loyalty But think beyond money.
Discounts are fine, but a thoughtful gift separates you from everyone else.


Step 3: Build a Tribe
What people really want is the ability to connect to each other, not to companies.
How can you build a tribe
Do you have an app yet? You Should.
Having a smartphone is a status symbol. It’s a great place to build your tribe.
Nearly 70% of app users view brands with apps more favorably

Step 4: Provide excellent customer services
In the end of process, you have to provide an excellent customer services.
It's easy to seen that staffs loyalty is not enough to bring your customers back because they aren't allowed to decide any policy for clients, they just help the manager to bring company's value to the customers in a smooth ways.
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