Thursday, January 1, 2015

Hospitality Industry Trends in 2015 (part 1)


Hospitality is an active industry, it changes day by day. If the manager do not update the latest trend, they will be push out of the race.
Below there are some 4 hospitality industry trends in 2015, hospitality managers should pay more attention.
1. Millennials
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Millenials have become the fastest growing customer segment within the hospitality industry. If what they are seeking is not handled to their liking, they will turn to Twitter, Facebook, Yelp or TripAdvisor to voice their complaints. And last but not least, 59 percent of Millennials stayed at independent hotels last year, 20 percent more than boomers and double those 70 and over, according to MMGY. They currently represent 32 percent of all US travelers and by 2025 will represent over 50 percent of all travelers.

2. Customer service
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Customer service will make the list every year but this year it must be a combination of “high tech, high touch” as coined by John Naisbitt in his best seller “Megatrends” in 1985. Service today must include enabling guests to be self-sufficient. As an example, if a guest wants to find information using his/her smart phone, providing an app or mobile website that accommodates that information will appeal to many. The rise of this digital traveler requires the hotel industry to balance the expectation of personalization while enhancing the need to remain independent.

3. Expectation of more international visitors
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2015, it's global trend.
In fact, the domestic customers are less interested in local hotels, or local restaurants than foreigner. They want to come to other city, be attracted by new things and they are willing to pay more for their need.

4. Innovative technology
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Mobile check-in, and seamless connectivity across platforms and devices are no longer the future, they are the present. Today, mobile apps are being used as everything from a digital concierge to accessing big data. Geo-location can make it easy to sell guests something that is literally right in front of them. In a recent survey by Software Advice, guests desired local restaurant and hotel restaurant discounts when looking for deals as well as maps with coupons for other deals.
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