How do you inspire travelers to think about you before they travel?
Below I want to show you some tips to get more attention of travelers and try to build customer loyalty.
No1. Display reviews
Display reviews on your site. Reading reviews is now part of the booking process, so having reviews on your site enables travelers to make purchase decisions.
No2. Social Media.
Engaging on social media is more critical for hotels now than ever before. It’s where you can identify and engage with your brand advocates (your best customers), and leverage user generated content to build a relationship with their social networks.
No3. TripAdvisor
Update your TripAdvisor and Social Media pages frequently with fresh images. TripAdvisor recently released a study that links photos to increased direct bookings.
No4. Pinterest
Try Pinterest! If you have the resources, Pinterest is a great place to find highly engaged customers who are very likely to be inspired.
No5. Collect data
Once you have your guest’s email, the possibilities for inspirational messaging open up quite a bit. If you’re able to learn more about your guests, like their job titles, interests, marital statuses, and more, you can deliver much more targeted marketing messaging, which has shown to be much more effective than traditional marketing. If you can develop a relationship with these customers, they may become repeat customers and brand advocates.
The trouble is, collecting your guests’ personal information is a tricky thing. 65% of US consumers worry about how marketers use their personal data, according to SDL’s Data and Privacy Study. But, the same study also found that 80% of US respondents are more likely to provide personal information to a trusted brand.
As hotel marketers, you understand the importance of using guest insights to offer more targeted promotions and discounts to your guests. But guests also want to protect their data. Here are some things to consider when collecting guest data:
Communicate clearly to your guests what they will receive in exchange for their data.
Deliver the right offers and discounts for your audience, based on that data. If it doesn’t seem relevant, it won’t fly with your guests.
Offer a compelling reason for guests to share data. Perhaps they’ll get a coupon for the restaurant for sharing their email addresses or connecting on Facebook.
Reassure your guests that you won’t ever share or sell their information.
By using customer data judiciously and protecting the privacy of your guests, your brand will create loyalty.
----------------------------
>>> Updating hospitality manpower news at Hospitality Manpower Blog
http://hospitalitymanpower.blogspot.com
>>> Find out more manpower services supply
http://vnmanpower.com
Below I want to show you some tips to get more attention of travelers and try to build customer loyalty.
No1. Display reviews
Display reviews on your site. Reading reviews is now part of the booking process, so having reviews on your site enables travelers to make purchase decisions.
No2. Social Media.
Engaging on social media is more critical for hotels now than ever before. It’s where you can identify and engage with your brand advocates (your best customers), and leverage user generated content to build a relationship with their social networks.
No3. TripAdvisor
Update your TripAdvisor and Social Media pages frequently with fresh images. TripAdvisor recently released a study that links photos to increased direct bookings.
No4. Pinterest
Try Pinterest! If you have the resources, Pinterest is a great place to find highly engaged customers who are very likely to be inspired.
No5. Collect data
Once you have your guest’s email, the possibilities for inspirational messaging open up quite a bit. If you’re able to learn more about your guests, like their job titles, interests, marital statuses, and more, you can deliver much more targeted marketing messaging, which has shown to be much more effective than traditional marketing. If you can develop a relationship with these customers, they may become repeat customers and brand advocates.
The trouble is, collecting your guests’ personal information is a tricky thing. 65% of US consumers worry about how marketers use their personal data, according to SDL’s Data and Privacy Study. But, the same study also found that 80% of US respondents are more likely to provide personal information to a trusted brand.
As hotel marketers, you understand the importance of using guest insights to offer more targeted promotions and discounts to your guests. But guests also want to protect their data. Here are some things to consider when collecting guest data:
Communicate clearly to your guests what they will receive in exchange for their data.
Deliver the right offers and discounts for your audience, based on that data. If it doesn’t seem relevant, it won’t fly with your guests.
Offer a compelling reason for guests to share data. Perhaps they’ll get a coupon for the restaurant for sharing their email addresses or connecting on Facebook.
Reassure your guests that you won’t ever share or sell their information.
By using customer data judiciously and protecting the privacy of your guests, your brand will create loyalty.
----------------------------
>>> Updating hospitality manpower news at Hospitality Manpower Blog
http://hospitalitymanpower.blogspot.com
>>> Find out more manpower services supply
http://vnmanpower.com
0 comments:
Post a Comment